We are keenly aware that a strong community makes our company stronger. Every year, Digital XPress devotes time and resources to organizations that make the Capital Region a better place to live.
Ronald McDonald House Charities
of the Capital Region
As part of our annual Holiday Giving campaign, we were excited to work with the Ronald McDonald House Charities of the Capital Region. DXP employees collected pantry items for RMHC, and spent several days at the House baking holiday treats for the residents and volunteers. This amazing organization helps families dealing with critical illness in the local region by providing housing, meals and support. We look forward to supporting their important mission throughout the year.
OTHER ORGANIZATIONS DXP SUPPORTS
BOCES / COMMON CORE CONFUSION
The Common Core library is extensive and gets updated frequently. Teachers were wasting time figuring out what documents they needed, locating the correct versions and running copies for their classes.
DXP built an online storefront where BOCES staff can log in and order the most current editions of over 500 products (full color, black and white, single sheets, booklets) with options for finishing (shrink wrapping, 3-hole punch, spiral bound). The materials are printed on demand (no wasted inventory) and ship directly to schools within 3 business days.
BOCES staff have an easy and cost-effective way to manage print materials for their classrooms. A centralized resource for materials ensures consistency in document production and eliminates frustration.
“The online storefront that DXP set up for the Common Core curriculum is awesome. It takes my staff no time at all to place the orders that the school districts require. Final printed materials arrive in just a few days.”
– BOCES Print Manager
SUPERMARKET CHAIN / NEW MOVERS NEEDED
National supermarket chain needed a fast way to connect with people moving into neighborhoods near its stores. Goal was to increase number of loyalty shoppers.
Specialty consumer data was used to create personalized mail pieces including: location of store nearest recipient, message from the local manager and welcome coupons.
Retailer experienced a 2% increase in loyalty shopper membership.
COLONIE CENTER / POKÉMON GO GYM
Shopping mall wanted to create a unique environment in its center court that capitalized on the viral success of Pokémon Go, the popular augmented reality game. Goal was to increase foot traffic before the back-to-school season.
DXP designed and installed large format graphics using Pokémon Go imagery to create a walk-able experience for mall customers. The Pokémon Go Gym included a 17-foot round floor graphic, team banners, life-size cutouts and hidden characters throughout the surrounding areas of the mall.
The mall experienced a 40% increase in foot traffic after installation and received national media coverage:
"Digital XPress took Pokémon Go and transported it into the real world. Using their design and large-format capabilities, DXP built a Pokémon gym in center court of Colonie Center. This was the Pokéball heard round the world. Memes went out touting the experience and they spread throughout the virtual universe. Mall traffic increased 44% on the day we opened the event. We literally had visitors from across the world visiting our mall."
Marketing and Business Development Manager